Unlocking Hypergrowth With Psychology-Driven
Ad Strategies
Hi, I'm Josh 👋
I'm a Toronto-based expert growth marketer with 7 years experience in Facebook Ads
I work with early stage startups to scale their advertising and grow revenue
I've generated well over $2,000,000 in attributable revenue
I spent 500+ hours researching marketing psychology for my Master's thesis at New York University
I've supported over 1,000 marketers and founders with my free marketing resources, LinkedIn posts and newsletter
I love working at the intersection of data and psychology and will work hand-in-hand with your team to develop out a creative strategy to help you unlock exponential growth for your ads.
Some of the companies I've had the privilege to work with
Become a partner and start driving new revenue and growth
Services
Creative Strategy Audit
Get a detailed video audit of your Facebook ads to improve your return on ad spend and increase your conversions.
Fractional Creative Strategist
I will join your team as a Fractional Creative Strategist to craft innovative psychology-driven ads.
Join my weekly email 👇
Each week I dissect the psychology behind some of the best social media ads.
What Partners Say
Don't just take my word for it...
Say hi!
Email me at [email protected]
Improve Your Return On Ad Spend – With Confidence.
Get a comprehensive conversion-focused audit of your Facebook Ads. I'll send you a personal video audit that will help you:
Increase your return on ad spend
Lower your cost per acquisition
Scale your conversions
My goal is to teach you both the quick wins you can implement today AND how to scale your winning ads for long-term success.
How It Works
Onboarding Questionnaire
I'll get to know your business, target audience, and current state of advertising.
Email Confirmation
Upon completing the questionnaire, you will receive an email confirmation.
Personalized Video Audit
Within 3 business days I will send you a personal video auditing your ad account.
Scale With Confidence
Scale your ads with actionable tips to decrease CPA and increase ROAS.
Stop aimlessly spending and start acquiring new customers with confidence.
Campaign Setup
→ Are your campaigns set up with the proper conversion goals?
→ Are you campaigns set up with the proper bid strategy?
Targeting
→ Are you attracting the proper audience?
→ Does your creative + copy speak to your target audience?
Creative
→ Does your creative capture attention effectively?
→ Do you know your thumbstop and hold rate?
Copy
→ Do you communicate your value proposition clearly?
→ Does you use fundamental copywriting frameworks?
Landing Page
→ Does the messaging of the ad match the messaging of your landing page?
→ Are you consistently improving your conversion rate?
Who Is The Ad Account Audit For?
NOT for those who:
✗ Have never run ads before - I need something to audit✗ Are happy with their cost per acquisition from ads✗ Understand what makes a high-converting ad✗ Understand how to scale a winning ad
For those who:
✓ Are currently running Facebook ads✓ Want to decrease their cost per acquisition✓ Aren't sure why their ads aren't performing well✓ Are stuck trying to figure out how to scale their ads
Simple Pricing
Never second guess your ad account again
Ad Account Audit
$499
One-time payment
✓ Holistic review of your ad account
(campaign set up, targeting,
creative, copy, landing page)✓ Step-by-step action plan to
improve your ads immediately✓ Tips on how to find winning creatives and iterate on them to scale
with confidence✓ Completed in 3 business days✓ 100% money-back guarantee
If you don't feel I've added value to your business via the audit, you can get a full refund, no questions asked.
Ready To Generate More Revenue From Your Facebook Ads?
Scale Your Facebook Ads With Your Own Creative Strategist.
I work at the intersection of psychology, data, and creativity to create and execute on high-performing ads for your business.My holistic strategies balance both the long-term value of brand marketing with the direct response of performance marketing to maximize revenue.
Note: I only take on a select number of client as a fractional growth marketer.
Here's How I'll Work With You:
Onboarding
I'll ask you for all relevant data you could share with me, get to know team members, and join whatever communication you use.
Research & Audit
I'll audit your brand, competitors, and target market. I'll craft persuasive messaging that resonates with your ideal customer.
Evaluation & Frameworks
I'll evaluate channels, build out growth frameworks and work with your design team to develop the initial creative assets that we'll test.
Build, Execute, and Scale
I'll build, execute, and scale systems to acquire more customers and create frictionless customer journeys.
Who is a Fractional Growth Marketer For?
NOT for those who:
✗ Below $500K/year in annual revenue✗ Don't have a designer or video editor and can't hire✗ Aren't able to invest in growth (at least $10K/mo ad spend)
For those who:
✓ Above $500K/year in annual revenue✓ Have a designer or video editor (or can hire)✓ Are ready to invest in growth (at least $10K/mo ad spend)
Looking to Hire Someone To Help You Acquire More Customers?
Ad Account Audit
Thank you for your interest in the Ad Account Audit!Once purchased, you will be redirected to a form. I will ask you a few questions about your business and ads so I can properly audit your account.I will also ask that you grant me view-only access to your Facebook Ads Manager (I've included instructions on how to do so).You will receive your audit within 3 business days of completing the form and granting me access to your Ads Manager.Thanks!
Josh